This webinar will teach and inspire recruitment teams to writing job ads that nurses care about. It will argue that, for a job ad to be "good", nurses must care about it and be enticed to apply by the writing and information shared. The following points will be raised.
- The power of storytelling in writing job advertisements.
- How to make nurses care about a job ad.
- Why being creative doesn't have to be complicated.
- Using templates to improve your job ad quality quickly.
- Examples of inspiring, creative, and powerful job ad campaigns.
Our President, Adam, will be joined by Jason McCarthy, an Account Manager with Nurse Recruitment Experts. Jason brings 10 years of writing experience to our team. Notably, he created a blog for seekers of online jobs, DigiNo.org to attract 80,000 monthly visitors at its peak. Jason currently focuses on managing relationships and crafting inspiring advertising campaigns to attract nurses to NRX's clients. He also plays a mean ukulele solo.
Writing Job Ads That Nurses Care About
Job ads are a huge part of your recruitment strategy. They're the first thing nurses see when they visit your website or social media pages, and they're absolutely critical for getting your message across in an authentic and engaging way.
But not all job ads are created equal. If you want to attract the best talent and reduce your time to hire, then you need to be writing job ads that nurses care about.
This article will help you understand why writing good job ads is important, how to make sure that nurses care about them, and how to get started with creating better job ads right now.
The power of storytelling in writing job advertisements
When it comes to writing job advertisements, there's a lot of room for improvement. Far too often, the language used in job ads is either bland or downright boring. And even when they're not, they fail to capture the reader's attention and interest.
The key to writing good job ads is to make nurses care about them — in other words, you need to make sure that every nurse who reads your ad will feel excited about applying for the position or company.
One way of doing this is through storytelling — telling the story of your company or brand in an engaging way that makes readers care about what you have to say. We've seen how powerful storytelling can be before and how it can help businesses connect with customers on an emotional level; now let's look at how it can also help us connect with our audience: nurses
When we think about how we want our life stories told, most of us would agree that we want them told well. We want someone who can tell our story in an interesting and engaging way — someone who will make us look good while still being honest about who we are and what makes us unique. This is exactly what happens when we read a good story or watch a film or TV show; it's what makes us care so much about fictional characters like Luke Skywalker or Sherlock Holmes or Frodo Baggins — because their stories have been crafted with such skill by their creators that they
Conclusion - how to make nurses care about a job ad.
The best way to make nurses care about a job ad is by using the story to tell them how great it will be for them personally AND professionally.
Make them think about what makes them excited about their career choice as a nurse; think about why they got into nursing in the first place; think about what makes your hospital unique; think about what makes their job exciting; think about what makes their position desirable; why this particular position at this particular hospital is perfect for anyone who wants it.
President of Nurse Recruitment Experts.
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