November 15, 2025 – Austin, Texas
Nurse Recruitment Experts (NRX), a healthcare workforce solutions provider, is investing $250,000 to launch a Rural Health Workforce Transformation Hub. The Hub will support critical access hospitals, federally qualified health centers, rural clinics, and other providers in rural areas to improve recruitment and retention of healthcare professionals.
NRX’s investment includes creating 2 new jobs in rural communities, providing $35,000 in pro-bono recruitment and retention technical assistance, and producing a wide range of value-adding resources. Its creation is largely in response to rural healthcare cuts caused by HR.1/the One Big Beautiful Bill Act. The Center will support rural providers across four areas:
Respond
Grant writing strategy, incentive program design, and technical proposal development for awards, including the 50 billion dollar Rural Health Transformation Program, state-level funds, and other workforce grants. NRX will produce a Rural Workforce Transformation Plan, labor market insights, and grant-ready materials that strengthen applications.
Recruit
Public awareness campaigns that support “Grow Your Own” efforts and attract students and non-healthcare workers into pathways such as Community Health Workers and Nursing Assistants. NRX will support Rural Health Workforce Transformation by releasing a recruitment campaign template for providers that includes videos, photos, landing pages, social ads, messaging guides, candidate email sequences, and sourcing scripts.
Re-Locate
Social media recruitment marketing and incentive-based staff relocation campaigns focused on Doctors, Nurses, Behavioral Health professionals, and Allied Health workers living in urban areas. NRX’s developers will release an interactive digital relocation hub that showcases rural lifestyle, housing, schools, and cost-of-living advantages.
Retain
Software partnerships and tools that support onboarding, engagement strategies, and community integration. NRX and partners will develop onboarding toolkits, retention templates, stay interview guides, staff story content, and supervisor communication kits.
Each component includes free resources that any provider can access, with options for rural organizations to invest in additional support for Rural Health Workforce Transformation.
NRX President Adam Chambers said, “Having been born and raised in a rural peninsula, I know the lifestyle, community, and economic benefits of our rural areas. I am excited to bring our past experiences, community partners, and subject matter experts together to build a hub for rural health workforce transformation that providers can use to strengthen recruitment and retention.”
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