Skip to main content

Episode Overview

What is the best way for healthcare employers to leverage virtual hiring events and quickly make hires? On this latest podcast episode we were joined by Drew Hebble, VP of Marketing Solutions at Brazen Technologies. Drew works with Brazen’s clients to help them source candidates for hiring events. He’s played a key role in campaigns for the University of New Mexico Health – making offers to nearly half of RN candidates interviewed – and larger events – facilitating thousands of interviews for high-volume call centre roles.

On this episode, we discussed:

  • Best practices for smaller events to hire for hard-to-fill positions and for larger events to hire for high-volume roles.
  • Communicating to candidates how a hiring event is unique and differentiated from your standard application process.
  • Enabling hiring managers and recruiters to use technology efficiently and to its maximum potential.
  • How Nurse Recruitment Experts and Brazen collaborated to interview 93 RNs for the University of New Mexico Health and 100+ RN interviews for 2 other hospitals.

Brazen gives recruiters a variety of recruiting tools like virtual career fairs, live chat, virtual interview scheduling, interactive microsites and automated candidate communications. Brazen’s conversational recruiting platform, rated the #1 Virtual Event Software by Capterra in 2022, is designed specifically for talent acquisition and is trusted by world’s most respected employers including Houston Methodist, CVS Health, Sentara Healthcare, Starbucks, KPMG, Neiman Marcus, Northrop Grumman and more.


In the healthcare industry, hiring can be a challenging process

One effective solution to this problem is to host a hiring event. Hosting a successful hiring event for healthcare positions requires a well-planned process that includes goal setting, candidate sourcing, screening, live virtual interviews, and follow-up. In this article, we will discuss these five steps in detail, following a conversation with Drew Hebble, VP of Marketing Solutions at Brazen.

Planning and goal setting

Drew started by quoting Abe Lincoln:

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.

The first step in hosting a successful hiring event is to set clear goals and objectives. Start by identifying the positions you need to fill and the skills required for each position. Sharpen your axe, then, determine the date, time, and location for the tree cutting, ahem, I mean hiring event. Ensure that the location is easily accessible and has enough space to accommodate both employers and job seekers.

Once you have determined the details, set specific goals for the event, such as the number of attendees, the number of hires, and the overall success rate. Make sure you communicate these goals to your team and track progress throughout the process.

Candidate sourcing

The next step is to source potential candidates for the event. You can use various methods to attract candidates, such as social media, job boards, and referrals. NRX and Brazen collaborated to interview 93 RNs for the University of New Mexico Health, finding great success on Facebook. Make sure you target your outreach efforts to reach the right candidates for the specific positions you need to fill. Need to fill specialized positions? Consider niche job boards; new grads? Instagram works well.

It is also essential to communicate clearly about the event, including the job descriptions, requirements, and application process. Use a clear and concise language to ensure that candidates understand the opportunity and can apply accordingly.

Screening and scheduling

Once you have received applications, it is time to screen and schedule candidates for the event. This step requires a comprehensive screening process that includes resume reviews, skills assessments, and pre-screening interviews with a recruiter. The goal is to identify the most qualified candidates and invite them to the event.

When scheduling candidates for the event, make sure you communicate clearly about the timing, link, and agenda of the event. You can also use scheduling software (like Brazen) to automate the process and ensure that candidates are aware of the details.

Live virtual interviews

The next step is to conduct live virtual interviews during the event. This step requires a well-planned and structured interview process that includes specific questions and evaluation criteria. Make sure you provide a positive and engaging experience for candidates during the event. Be prepared to answer questions, discuss benefits, and sell the opportunity to candidates.

Next steps and follow-up

The final step is to follow up with candidates after the event. This step requires a structured process for providing feedback, communicating next steps, and making job offers. Make sure you communicate clearly with candidates, providing feedback on their performance and the status of their application.

It is also essential to maintain communication with candidates who were not selected, providing feedback on their application and future opportunities. Use this opportunity to build your employer brand and maintain a positive relationship with all candidates.

Hosting a successful hiring event for healthcare positions requires a well-planned process that includes goal setting, candidate sourcing, screening, live virtual interviews, and follow-up. Use this guide to plan and execute your event effectively, and attract the best candidates for your organization.

Additional Resources

Recent Episodes

How ChristianaCare Expanded Virtual Nursing To 41% Of Beds To Lower Burnout

Episode Overview Over the past two years, ChristianaCare, based in Newark, Delaware, has increased the application of virtual nursing to 41% of its beds without hiring additional staff members. The...

Read More

CNO Cuts Premium Labor By 48%, Helps Achieve A $100m Financial Turnaround

Episode Overview Most hospitals have accepted that extortionate labor costs and depressed margins are here to stay. Dr Vi-Anne Antrum, CNO of Cone Health, thinks otherwise. In collaboration with other...

Read More

VP of Talent Acquisition Increased Hiring By 41% In 2023, Saved $14m+ (Peace Health, OR)

Episode Overview In early 2023, Susan Burke was handed a goal to help reduce costs by hiring 320 RNs for Oregon-based Peace Health. While she and her team were able...

Read More

International RN Hiring: Mukul Bakhshi, Chief Global Affairs Officer, CGFNS

Episode Overview Need nurses? The world’s your oyster. The Bureau of Labor Statistics projects that there will be 203,200 openings for registered nurses each year through 2031, which includes nurse...

Read More

3 Experts Share Their Top Nurse Retention Strategies

Episode Overview Is the retention of skilled nurses on your mind? In today’s dynamic healthcare environment, retention is more than a necessity – it’s a strategic imperative. Recognizing the challenges...

Read More

5 Pillars Of People Management With Jeff Lackey

Episode Overview Are you ready to gain valuable insights and ‘light bulb’ moments from over 40 interviews on leadership? Join us for an interview with Jeff Lackey, host of the...

Read More

Thriving Through Healthcare Layoffs: Insights from Iqbal Atcha

Episode Overview Healthcare layoffs and reduction in force (RIF) announcements are popping up regularly. In fact, reports show that this continues to trend upward in 2023. These cuts have had...

Read More

Nurse Recruitment Best Practices with Brandi Vines

Episode Overview Brandi Vines returns to share more of her creative nurse recruitment and retention strategies. Brandi is a healthcare staffing heavyweight. She has over 15 years of leadership experience...

Read More

Nurse Staffing Hacks with Brandi Vines

Episode Overview Listen now to our conversation with industry expert Brandi Vines. Most recently Vice President at HealthTrust (HCA Subsidiary), Brandi is a leading executive in healthcare staffing. She has...

Read More

5 Tips For Texting Nurses

Episode Overview According to technology market research firm Radicati, the average open rate for a text marketing campaign is 98% – a huge contrast to the 20% average open rate...

Read More

Applichat Healthcare Announces Rebranding as Nurse Recruitment Experts

Episode Overview Applichat Healthcare, a rising player in the healthcare staffing industry, is thrilled to announce its rebranding as “Nurse Recruitment Experts.” This strategic rebranding reflects the company’s commitment to...

Read More

Low Cost, High Value Nurse Recruitment Strategies

Episode Overview Can your organization address its existing nursing shortage without sourcing new candidates? Bradley Di Paolo, CEO of Candidate Hub, challenges healthcare recruitment teams to revive their nurse recruitment...

Read More

Rural Hospital Nurse Recruitment Strategies Which Cut $1M in Traveler Spend

Episode Overview As CNO, Cathy Wichman helped a rural hospital reduce Travel Nurse spending by $1,000,000. Using creative nurse recruitment and retention strategies, Cathy skillfully hired from outside the area...

Read More

Balancing Technology and the Human Touch in Healthcare Talent Acquisition

Episode Overview In the rapidly evolving landscape of healthcare talent acquisition, finding the perfect balance between leveraging technology and maintaining the crucial human touch has become a key challenge. As...

Read More

The Truth About Physician Recruiting

Episode Overview Join us as we speak to industry veteran Kevin Kirkpatrick on the topic of “The Truth about Physician Recruiting.” As the demand for Doctors continues to rise, the...

Read More

Technology And Working With Vendors In Healthcare Recruitment

Episode Overview Healthcare providers are operating in a money-scarce market and need to be strategic with their budgets to provide quality care to their patients. Vendor partnerships are essential to...

Read More

Reputation Management for Hiring RNs

Episode Overview Welcome this latest Nurse Recruitment Experts podcast episode on “Reputation Management for Hiring Registered Nurses (RNs).” In this informative session, we delved into the crucial aspects of maintaining...

Read More

Maintaining Quality in Healthcare Recruitment

Episode Overview The healthcare industry is constantly evolving and in order to keep pace, it’s essential to maintain high-quality in healthcare recruitment. This latest podcast episode will provide healthcare HR...

Read More

Virtual Hiring Event Mastery: Making Offers To 50% of Interviewed RNs

Episode Overview What is the best way for healthcare employers to leverage virtual hiring events and quickly make hires? On this latest podcast episode we were joined by Drew Hebble, VP of...

Read More

Indeed’s Pricing Model Change: What It Means For Healthcare Employers

Episode Overview In 2023, healthcare employers using Indeed will pay only when a candidate starts or submits an application, rather than when they click on a job ad, as is...

Read More

Taking a Holistic View in Supporting Women in Healthcare

Episode Overview With International Women’s Day approaching, the team at Nurse Recruitment Experts began having conversations about the needs of women in healthcare and how they can be supported. Every...

Read More

Our 5 Stages To More RN Hires After Placing 251 Nurses In 2022

Episode Overview In December 2021, challenges in RN hires spurred Moody’s Investors Service to adopt a negative credit outlook for the healthcare sector. The main factors were nursing shortages and...

Read More

Retention and Recruitment: 2 Sides of the Healthcare HR Coin

Episode Overview We all know the importance of recruitment, but healthcare leaders at all levels are increasingly turning their focus to retention as the key to a sustainable workplace. Retention...

Read More

Data-Driven TA: Metrics That Matter in Healthcare Recruitment

Episode Overview Data is the new oil” is a deceptively simple mantra for the digital age. Extractable, usable, and valuable, the more you have, the greater you should become. Yet,...

Read More

Improving the Talent Acquisition-Hiring Manager Relationship

Episode Overview The relationship between recruiters and hiring managers is a key factor impacting talent acquisition processes in healthcare. When these parties clearly understand each other’s roles, demands and processes,...

Read More

Physician Recruiting Secrets For Healthcare Hiring Teams

Episode Overview Seeking sourcing inspiration from other disciplines for your nurse recruiting? Ever wondered how your colleagues interview physicians? Or maybe you’re interested in changing your area of expertise. Listen...

Read More

5 Ways Healthcare Orgs Can Become a “Most Loved Workplace”

Episode Overview Illinois’ Springfield Clinic has achieved something remarkable: it was recently named to Newsweek’s list of “America’s 100 Most Loved Workplaces 2022.” How did they do it, how does...

Read More

5 Principles To Building Better Nursing Job Ads

Episode Overview This podcast will underline 5 principles every nursing job ad should follow. It will help talent acquisition teams receive more nurse job applications by enticing more candidates who...

Read More

Improving the “Candidate Experience” in Healthcare Talent Acquisition

Episode Overview We’re excited to host Kevin Grossman and Adela Schoolderman for the next podcast in Nurse Recruitment Experts‘ ongoing series on nurse/healthcare recruitment. Adela and Kevin recently launched their...

Read More