1505 Re-Location Nurse Applications In 6 Months
CHALLENGE.
With 9 hospitals covering 29 NC counties, ECU Health always need nurses. But, there are simply not enough candidates in the region to fill all their positions. Travel nurses were too expensive; international sourcing is a long term play; Vidant needed qualified nurses from out of state to make up for the shortfall.
SOLUTION.
- We analysed which states have a surplus of nurses, & are (arguably!) less-
favorable places to live than North Carolina. - Our advertising campaign used a variety of social channels to target
experienced nurses with an affinity to the NC area, focusing on the area’s beauty & proximity to the coast. - In collaboration with Vidant’s recruitment team, we created an ad campaign based upon their excellent re-location & site visit opportunities.
- 100% of candidates were screened in under 60 seconds, then connected
via calendar directly with a Vidant recruiter. Nurses who did not book into
calendars were called within 24 hours & booked by us.
RESULTS.
1505 RN candidates
forwarded from
22 states.
654 booked calls.
"It's a 9 Out Of 10"
It’s a 9 out of 10. We have tried so many programs before and got ZERO results. I’m just so happy with the quantity of candidates you’re sending us.
Chrissy Russell, Talent Acquisition Consultant, ECU Health
