Rural Tribal Marketing
November 2022-2025
CHALLENGE.
SEARHC (SouthEast Alaska Regional Health Consortium) is a tribal health organization serving 27 rural tribal communities in Southeast Alaska. Facing high staffing costs due to an over-reliance on travel nurses, SEARHC engaged us to attract applicants willing to relocate, thereby reducing dependence on travel nurses, who cost between 50% and 75% more than permanent staff.
SOLUTION.
Our campaign branded the opportunity as an “Alaskan Adventure,” promoting the
unique lifestyle benefits of the region. By highlighting the cultural role of native Alaskans, exceptional outdoor amenities, and moderate coastal winters, we crafted an appealing message to attract leads from outside Alaska.
RESULTS.
114 applications
20 offers accepted
Today, we continue to
optimize social media
campaigns and provide
applicant leads weekly.
"We have been quicker to success than expected"
“NRX have become a trusted partner and a key strategic contributor to our recruitment success…The level of detail in our data continues to surprise us.”
Michael Crowder, Director, Talent Acquisition
